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Oi Soi Oi

Oi Soi Oi Made by hand, hedle with care!

Oi Soi Oi means "wow" in Vietnamese. "Wow" was exactly what we thought when we first came across the LAK products from Oi Soi Oi. So simple and stylish and at the same time so delicious that you will want to touch it. Soft, glossy, simple but interesting.

5 products


The LAK series, which we have chosen to have in our range, consists of LAK trays. The trays are available in many colors and also in several sizes, both square and rectangular. They are super nice on a coffee table as still life, in Kitchen To Spices, oils, etc.

It is incredibly decorative for example on the windowsill. It can be in the bedroom or Bathroom jewellery box, in the girls' room or in the Bookcase in the hallway. The products are classic and timeless and are obvious as gift ideas.

Oi Soi Oi is a Danish company that designs and manufactures handling arts and furniture. The goal is to combine the best of the two worlds: the simple clean Scandinavian and the exotic colorful Asian.

Oi Soi Oi was founded in 2007 by Britt Goodall and Christina Thorbøll. Britt lives in Vietnam, where she and her team are responsible for design and production. With local presence, Oi Soi Oi can ensure quality and decent production conditions.

Fundamental to Oi Soi Oi is decency in relation to the people they work with. Be it in relation to customers, but just as much to the people who produce Oi Soi Oi's products. Most often it is family-owned workshops in villages around Hanoi that produce for Oi Soi Oi. Proud artisanal traditions and many hours of gentle work form the basis of any of Oi Soi Oi's products.

Already the first time we spoke to Britt, we felt the warmth and love that Britt has partly for his products but not least for the local people in Vietnam who produce for Oi Soi Oi. Britt lives close to them, knows them and they know her.

Oi Soi Oi – Made by Hand Handle with Care!